— A COMMUNITY OF CREATORS —
The Cathaya Collective is a quiet space for everyone shaping the next era of slow beauty — through their hands, their lens, and their voice. No gatekeepers. No quotas. Just growth.
Tag us @cathaya to become a Seedling. Every chapter is earned, not gated.
— WHO WE ARE —
The Cathaya Collective was born from a simple belief: that the people who love a brand should help shape it.
We're not looking for influencers. We're looking for thinkers, makers, and quiet trendsetters — people who line their shelves with intention, who care where their beauty comes from, and who'd rather build something than chase something.
The door is open. Walk in.
Pretty isn't the goal. Presence is.
— WHAT YOU RECEIVE —
The Collective is built around six pillars. Each one is a reason to stay.
Members earn 10–25% on every order shared, depending on chapter. Paid monthly. On time, every time — no thresholds.
New drops, shade previews, and limited collections reach the Collective first — 30 days before public launch.
Members are featured on our channels, in our packaging, and at our events. Your work becomes part of the brand.
A private space to share work, swap feedback, and meet others building careers in beauty, sustainability, and content.
Every sale you drive plants a tree. Your work has a footprint — a better one.
Workshops, editing sessions, and 1:1 reviews from our team. We invest in your craft, not just your output.
— A YEAR INSIDE THE COLLECTIVE —
This isn't a program you sign up for and forget. It's a rhythm.
Sent within 7 days of joining.
A linen pouch, a handwritten card, your three signature shades, and a small seed paper invitation you can plant.
First Monday of each month.
A creative brief lands in your inbox — a mood, a sound, a hook. You interpret it. The strongest interpretations are reposted across our channels.
Monthly.
We feature one member — your story, your style, your work — across our newsletter and channels.
30 days before public.
You see the shade first. You shoot the shade first. By the time the public sees it, you've already shaped the conversation.
A private Discord space.
No noise. Channels for content feedback, trend-spotting, sustainability discussion, and quiet support.
Each season.
Members vote on shade names, packaging finishes, and the next collection's theme. Your voice shapes what we make.
Every December.
A printed letter from our founder — the year's results, the trees we planted together, and what's coming next. A keepsake, not a marketing email.
— THE FOUR CHAPTERS —
Every chapter is open. You move forward at your own pace, by your own work — not by application or quota.
CHAPTER 01
Your beginning.
You receive
CHAPTER 02
You're being seen.
You receive
CHAPTER 03
You're shaping the brand.
You receive
CHAPTER 04
You are the Collective.
You receive
Movement between chapters happens naturally. There are no public leaderboards — your growth is yours.
— SEASON 01 —
"We’re not here to chase followers. We’re here to create beautiful things and leave a lighter footprint behind."
"The Collective isn’t something you join. It’s something you help grow. Every post, every share, every seed becomes part of the story."
"Recognition isn’t given. It’s cultivated. Show up, create, inspire others, and your work will naturally be seen."
— WHAT WE'RE GROWING —
Every share plants something. We'll publish this dashboard quarterly as the Collective grows.
We won't pretend to be bigger than we are. The Collective is small because slow beauty is small — by design.
Impact dashboard updates quarterly as we grow.
— THE COLLECTIVE, IN PUBLIC —
A wall of work from across the Collective. Curated weekly. Some become campaigns.
Tag #CathayaCollective to be seen.
— THE DETAILS —
If you'd like to ask something not listed here, write to us at collective@cathayastyle.com.
Affiliate programs trade access for promotion. The Collective trades access for participation — in content, product, sustainability, and brand direction. Members co-create.
Anyone who loves Cathaya. There's no application gate at Seedling. Bloom, Grove, and Canopy are earned through real contribution — but the door is always open at the start.
No. Many of our members have under 1,000 followers. We care about the quality of your work and the consistency of your voice, not your reach.
It's the easiest step in the whole Collective. Tag us @cathaya on Instagram or TikTok in any post that features our product, our website, or our world — even a screenshot of our page. No purchase required.
Once we see your post (we check daily), we'll DM you and email you a personal 10% off discount code. From that moment you're a Seedling: friends who use your code save 10%, and you earn 10% commission on every sale.
That's it. One tag = your seat at the table.
Commission grows with your chapter: Seedling 10%, Bloom 15%, Grove 20%, Canopy 25%. Paid monthly with no minimum threshold, via PayPal or direct deposit.
Monthly, on the 1st. Grove members and above can request bi-weekly payouts. Canopy is on a custom schedule.
It's natural. Subscriber → Seedling: tag us in a post. Seedling → Bloom: share 1 piece of content or drive 3 orders. Bloom → Grove: stay active for a season. Grove → Canopy: by mutual recognition, when both you and our team feel the fit is right.
Every 10 orders you drive plants a tree. Members who plant their seed cards and share photos are entered into seasonal giveaways. Top sustainability contributors are recognized in our Annual Letter.
You're invited to the Inner Channel (Discord) within 48 hours of joining, with a personal onboarding from our team.
All Seedling members and above receive a Welcome Box. Bloom and above receive a seasonal product gift. Grove and Canopy receive every new launch automatically. Gifting is never tied to required posting.
No requirements at any chapter. We prefer thoughtful work over volume — even one good post a season counts.
Life happens. Inactive members move to a resting status with no penalty. Come back whenever you're ready — we'll be here.
Yes — we welcome members worldwide. Shipping and payment vary by region.
The fastest path: tag us @cathaya on Instagram or TikTok in any post that features our product or world. We'll DM you within 7 days with your personal 10% off code and Welcome Box details. No purchase required.
Prefer to skip social? Write to collective@cathayastyle.com and tell us a bit about yourself.
There's no quota for Canopy. It's the chapter where we and you both feel the relationship has grown into something deeper — mentorship, co-creation, a real friendship with the brand. It happens when it happens. No waitlist, no race.
— YOUR SEAT IS OPEN —
Tag us @cathaya on Instagram or TikTok in any post that shows our world. We'll send your personal 10% off code and Welcome Box within 7 days. No purchase required.
Prefer to skip social? Email us instead.
Welcome Boxes ship within 7 days of joining.
Grow beauty. Grow together. — The Cathaya team
